iRacing Special Events

I designed a family of event logos to give iRacing’s special events a distinct, consistent presence. The system needed to accommodate different event names and title sponsors while keeping each race recognizable as part of the same series.

One family, different events

Shared typography and badge construction connect the identities, while color gives individual events their own character. The result is a cohesive family that stands apart from iRacing’s regular race series.

A flexible identity system

The logos adapt to short and long event names, with dedicated configurations for sponsored and unsponsored events. Title sponsors receive prominent placement, while the iRacing brand remains visible in every version.

Event posters

The identities also anchor a series of promotional posters. Each composition brings the event’s cars and setting forward, pairing a consistent identity with imagery specific to the race.